Designed by AD's, for AD's.

Get the real story from your student athletes. Benchmark your program against other universities. Know that your student athlete survey results are safe and secure.

With Athlete Viewpoint, you’ll gain insight and knowledge into your student athlete experience, team and department culture beyond anecdote and hearsay. Our platform focuses on actionable analytics instead of vanity metrics, which supports informed decision-making, quality control and risk management for your program. You’ll have the information you need to be able to provide every student athlete an opportunity for both a distinctive education and a championship experience.™

Designed by Experts

This instrument was developed with trained professionals and industry veterans to provide the user with the highest quality instrument on the market.

Easy Set-Up, Personalization, and Customization

Personalize the survey to reflect your institutional brand. You control the questions asked on the survey from a broad pool of options.

Easy Administration

We use state-of-the-art technology to survey for you with the ability to follow up with non-respondents. Student athletes get confidentiality and you get a higher response rate.


Hear directly from your student athletes to make decisions that account for their experiences and opinions.


Your information is only identifiable to you. We understand the competitive nature of college athletics and safeguard your results.

FOIA Protection

Athlete Viewpoint can serve as a barrier to media requests for your data and shields your department’s information from public disclosure.

Secure and Confidential

Athlete Viewpoint data is protected by enterprise level security and privacy features that provide physical, operational, account, transit and application protection.

Trend Data

Examine internal and external trends over several years to see whether your teams and department are regressing, maintaining or progressing.

Benchmark Data

View information from other institutions in an anonymous way that can be sorted by sport, conference, gender and other meaningful but non-disclosing metrics.

Actionable data.
Real results.

With Athlete Viewpoint, you’ll get deeper insights
into the student athlete experience.

Watch our video.

View a sample survey to see how you can start gathering actionable data.

See live data through our interactive, web-based results dashboard.


Review data from your student athletes about their experiences – on and off the field. Ensure alignment with your mission, core values and strategic plan.


Share results easily with coaches, department staff and university leadership. Advocate for resources and facilities.


Compare your program with other institutions. Identify your competitive advantages to bolster recruiting and retention.

Our services are designed for:

  • Intercollegiate Athletics Departments at the NCAA Division I, II and III levels
  • NAIA schools
  • Junior Colleges
  • Athletic Conferences
  • High Schools
  • School Districts

We know that your role as Director of Athletics is demanding.

You face pressure from your institution, program staff, and parents. Athlete Viewpoint, from survey to results, offers actionable data to support the decisions and planning that impact your students. Athlete Viewpoint helps you provide meaningful data to institutional leadership and faculty; respond intelligently to involved parents, media, donors and alumni; and improve the effectiveness of coaches and the student athlete experience.  

  • Using the Athlete Viewpoint survey was a stroke of incredible timing. I received a letter from a parent upset over the lack of playing time and the inequities he perceived from the coach. My response was based mostly on the information gathered from your survey: communication with the coach, recruiting consistencies, integrity of the coach, etc. You have a great product that can help us as administrators support our coaches and help them improve.

    Pete Bothner
    Athletic Director, Nazareth College
  • I’ve incorporated the student-athlete feedback from the AV surveys into my head coach evaluations, and it’s really added another level of insight that we didn’t have previously, and has led to some good conversations with my staff.

    Hear more:

    © D1 Ticker

    Matt Tanney
    Director of Athletics and Campus Wellness, Wabash College
  • Athlete Viewpoint has been a tremendous tool for assessing our student-athletes total experience at Utica College. Participation by our student-athletes has been outstanding as Athlete Viewpoint is customized with our college’s athletic branding and is easily accessed through smart phone, tablet or computer. I am looking forward to our continued relationship with Athlete Viewpoint and the ways it will help us better serve our student-athletes.”

    David S. Fontaine
    Director of Physical Education and Athletics, Utica College
  • Mike Cross is a leader in the business of intercollegiate athletics and higher education that I lean on for guidance and strategy. To his core, his integrity, intellect and visionary leadership have been instrumental to me and my organizations over the years. Our industry is stronger due to people like Mike and his ability to help, inspire and guide others. I consider him a friend, a mentor, and a lifelong teammate in balancing the demands of our profession with our desire to provide the best experience for our student athletes.

    Rick Cole Jr.
    Director of Athletics, Hofstra University

Read More About Our Partnerships

Read about our recent partnership with the Big Ten Conference.

Athlete Viewpoint in the News

Athletic Business Magazine recently featured us in their publication.

About Us

With support from an industry-leading Board of Advisors comprised of Athletics Directors, Institutional Research experts, faculty and a licensed Counseling Psychologist, Athlete Viewpoint is the best tool nation-wide to gain insight and valuable data about the student-athlete experience.

Michael Cross


Michael Cross, PhD has been a change agent in intercollegiate athletics for over two decades with professional stops at Michigan, Princeton, Bradley and Penn State Universities. As a former student-athlete, coach, administrator and athletic director, Mike is a tireless advocate for the student-athlete experience. He is a regular conference speaker and frequently confers with professionals across the country regarding research, ethical challenges and professional development. He generously shares his insights through his professional blog: The Ultimate Sports Insider.  Connect with Michael –

Jennifer Cross


Jennifer Cross, owner of Princeton Leadership Services, is a sought-after consultant, conference presenter and executive coach who designs training and regularly publishes articles on leadership development, organizational and team culture. Strategic collaborations include a diverse array of clients from higher education and college athletics.  Connect with Jennifer –

Ryan Spencer

Technical Director

Ryan Spencer is an experienced research analyst with a demonstrated history in the data analytics and visualization industry. He supports our campus partners as our Technical Director. Ryan blends his extensive education and training in statistical data analysis (R, SAS, Python) and data visualization (Tableau) with outstanding creativity. Based in Los Angeles, his client support and communication is exceptional. Have an idea about what you want to learn from your information? He can figure out a way to make it happen.  Connect with Ryan –

Contact Us

(814) 753-1275

Please contact me so I can see the live, interactive data dashboard.
I am not a robot.*