Make the right call.

Get the real story from your student athletes. Benchmark your program against other universities. Know that your results are safe and secure.

With the Athlete Viewpoint Survey, you’ll gain insight and knowledge into your student athlete experience, team, and department culture beyond anecdote and hearsay.  And you’ll have the information you need to be able to provide every student athlete an opportunity for both a distinctive education and a championship experience.™ 

Our services are uniquely designed for:

  • Intercollegiate Athletics Departments at the NCAA Division I, II and III levels
  • NAIA schools
  • Junior Colleges
  • Conferences

We know that your role as Athletic Director is demanding.

You face pressure from your institution, program staff, and parents. Athlete Viewpoint, from survey to results, offers real facts to support the decisions and planning that impact your students.  Athlete Viewpoint helps you provide meaningful data to institutional leadership and faculty; respond intelligently to involved parents, media, donors and alumni; and improve the effectiveness of coaches and the student athlete experience.  

  • Using the Athlete Viewpoint survey was a stroke of incredible timing. I received a letter from a parent upset over the lack of playing time and the inequities he perceived from the coach. My response was based mostly on the information gathered from your survey: communication with the coach, recruiting consistencies, integrity of the coach, etc. You have a great product that can help us as administrators support our coaches and help them improve.

    Pete Bothner
    Athletic Director, Nazareth College
  • We’re using a new survey tool called Athlete Viewpoint that allows us to really get a good sense from the student athletes of every facet of the department… This particular survey tool will allow us to get much more in-depth information and Mike has done a nice job setting that up.

    Hear more:

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    Matt Tanney
    Athletic Director, Western Illinois University
  • Athlete Viewpoint has been a tremendous tool for assessing our student-athletes total experience at Utica College. Participation by our student-athletes has been outstanding as Athlete Viewpoint is customized with our college’s athletic branding and is easily accessed through smart phone, tablet or computer. I am looking forward to our continued relationship with Athlete Viewpoint and the ways it will help us better serve our student-athletes.”

    David S. Fontaine
    Director of Physical Education and Athletics, Utica College


Listen to the opinions and views of your student athletes. Know if their experience – on and off the field – is the best it can be and if that experience aligns with department mission and values.


Provide coaches and staff with meaningful feedback to improve team leadership and mentorship of student athletes.  


Compare your program with other institutions. Identify your competitive advantages to bolster recruiting.


Share results easily with coaches, department staff and university leadership.  Advocate for resources and facilities.

Designed by Experts

This instrument was developed with trained professionals and industry veterans to provide the user with the highest quality instrument on the market.

Easy Set-Up, Personalization, and Customization

Personalize the survey to reflect your institutional brand. You control the questions asked on the survey from a broad pool of options.

Easy Administration

We use state-of-the-art technology to distribute survey invitations for you with the ability to follow up with non-respondents.


You will hear directly from  your student athletes and can make decisions that account for their experiences and opinions.


Your information is only identifiable to you. We understand the competitive nature of college athletics and safeguard your results.

FOIA Protection

Athlete Viewpoint can serve as a barrier to media inquiries and help shield your department’s data from public disclosure.

Secure and Confidential

Athlete Viewpoint data is protected by enterprise level security and privacy features that provides physical, operational, account, transit, and application protection.

Trend Data

Examine internal trends over several years to see whether your teams and department are regressing, maintaining, or progressing.

Benchmark Data

See other institutional information in an anonymous way that can be sorted by sport, conference, gender and other meaningful but non-disclosing metrics.

Learn more by viewing a sample survey.

About Us

Michael and Jennifer Cross are a dynamic team with years of experience in professional development and collegiate athletics. They both care about developing others to be their best selves. Together, they started Athlete Viewpoint to create the best tool nation-wide to gain insight and valuable data about the student-athlete experience.

Michael Cross, PhD has been a change agent in intercollegiate athletics for over two decades with professional stops at Michigan, Princeton, Bradley and Penn State Universities.  As a former student-athlete, coach, administrator, and athletic director, Mike is a tireless advocate for the student-athlete experience.  He is a regular conference speaker and frequently confers with professionals across the country regarding research, ethical challenges and professional development.  He generously shares his insights through his professional blog: The Ultimate Sports Insider.  Connect with Michael –

Jennifer Cross, owner of Princeton Leadership Services, is a sought-after consultant, conference presenter, and executive coach who regularly publishes articles on organizational culture. Strategic collaborations include a diverse array of clients from higher education and college athletics, manufacturing, banking, non-profits, government agencies, and healthcare.  Connect with Jennifer –

Contact Us

(814) 753-1275

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